LottoShield: Brand audit, new system & campaigns
Role: Sole Designer
LottoShield Brand Audit, Updated System and New Creative Assets
Role: Sole Designer
LottoShield Brand Audit, Updated System and New Creative Assets
Role: Sole Designer
LottoShield — A B2B SaaS Bay Area startup protecting retailers from lottery theft — was growing quickly, but there was a problem: Their brand assets didn't match the quality of their product.
Multiple designers dropping in over the years and marketers designing in the interim had created an uneven level of polish, outdated design choices and lack of intentional craft.
Advertisements lacked hierarchy, depth, and modern UI components that allow for immediate trust and a credible brand perception.
LottoShield — A B2B Saas Bay Area Startup protecting retailers from lottery theft, was growing faster than its brand could keep up with. II built the center this was missing.
Examples of old creative assets:
The same creative assets, modernized:
Choices like grounding the canvas with cyan, using large and confident headline copy, varying font weights and removing AI images of people - contributed to these advertisements becoming a modern and cohesive brand story.
LottoShield — A B2B Saas Bay Area Startup protecting retailers from lottery theft, was growing faster than its brand could keep up with. II built the center this was missing.
After working on the ads, we realized the brand would benefit from craft at the foundational level — The brand guidelines. An abridged version can be found below.
Visual Implications of Updated Design System
New Visual Implications of Updated Guidelines
These guidelines translated into scope expansion: Email marketing campaigns, one-pagers, trade-show designs and a new landing page to increase demo requests.
These guidelines translated into scope expansion: Email marketing campaigns, one-pagers, trade-show designs and a new landing page to increase demo requests.
Landing Page: Before and After
“We actually look like a real company now.” - LottoShield CEO