Industry

Local Business

Client

The Bourbon Pear

The Bourbon Pear: Branding and Visual Identity

The Bourbon Pear: Branding and Visual Identity

Reimagining Rustic Luxury: Restaurant Rebranding
Through Story-Driven Design

Reimagining Rustic Luxury: Restaurant Rebranding
Through Story-Driven Design

The Bourbon Pear is a thoughtfully curated local restaurant known for its modern take on rustic dishes — refined, warm, and extremely satisfying. When tasked with refreshing their brand identity, the challenge was clear: to evolve their visual presence without losing the heart of what made them beloved in the first place.

The Bourbon Pear is a thoughtfully curated local restaurant known for its modern take on rustic dishes — refined, warm, and extremely satisfying. When tasked with refreshing their brand identity, the challenge was clear: to evolve their visual presence without losing the heart of what made them beloved in the first place.

Rebranding Result and Reflection:

Rebranding Result and Reflection

This project explored how contemporary design and familiarity could coexist. The resulting logo brought together clean, inviting typography with hand-illustrated iconography — a visual reflection of the restaurant’s culinary philosophy. While the client ultimately chose not to move forward with the redesign, this work highlights the importance of storytelling, authenticity, and rooted design honoring the people, place and company culture involved.

This project explored how contemporary design and familiarity could coexist. The resulting logo brought together clean, inviting typography with hand-illustrated iconography — a visual reflection of the restaurant’s culinary philosophy. While the client ultimately chose not to move forward with the redesign, this work highlights the importance of storytelling, authenticity, and rooted design honoring the people, place and company culture involved.