The Bourbon Pear: Branding and Visual Identity
Reimagining Rustic Luxury: Restaurant Rebranding
Through Story-Driven Design
Reimagining Rustic Luxury: Restaurant Rebranding
Through Story-Driven Design
The Bourbon Pear is a thoughtfully curated local restaurant known for its modern take on rustic dishes — refined, warm, and extremely satisfying. When tasked with refreshing their brand identity, the challenge was clear: to evolve their visual presence without losing the heart of what made them beloved in the first place.
Rebranding Result and Reflection:
This project explored how contemporary design and familiarity could coexist. The resulting logo brought together clean, inviting typography with hand-illustrated iconography — a visual reflection of the restaurant’s culinary philosophy. While the client ultimately chose not to move forward with the redesign, this work highlights the importance of storytelling, authenticity, and rooted design honoring the people, place and company culture involved.
